Virtual Reality

How Enklu Cracked the AR/VR Market by Making it Social

For years, AR/VR felt like a promise perpetually on the horizon. The hardware was too bulky, the use cases too niche, and most consumer headsets ended up collecting dust. Yet against that backdrop, one of our portfolio companies has quietly built a growing business bringing AR to life without needing to build or own the hardware themselves.

Enklu realized that while AR/VR might not be ready for home use, they were perfect for shared, real-world experiences. Rather than bet on unproven consumer behavior, Enklu focused on physical venues such as museums, galleries, arcades, malls, and even movie theaters. These are places where people already go to be entertained.

By partnering with venues, they created AR experience centers where visitors can book 30-minute sessions to explore immersive digital art and storytelling environments. Think of it like buying a movie ticket, but instead of watching a screen, you're walking through a mixed reality world with friends or family.

They started with augmented reality because it encourages social interaction. Unlike VR, which isolates users in fully immersive headsets, AR allows guests to see both digital overlays and their surroundings. Visitors can talk, walk, engage, and share reactions in real time. AR is not just more accessible but inherently more communal.

Enklu does not operate these venues. They support setup and training but leave operations to the professionals. Enklu owns the rails: a content platform that powers and updates all connected locations. New experiences can be pushed remotely. Third-party creators can contribute. And the system works across platforms, giving Enklu flexibility as the device landscape evolves.

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The model is working. Enklu now supports nearly 20+ locations across the United States with international expansion underway. They just crossed $1.5M in ticket sales in a single quarter. Venues who setup ARexperience centers see payback periods of less than a year. Experiences like “Verse: Art of the Future” and “The Unreal Garden” have drawn sold-out crowds and thousands of first-time AR users.

Momentum is building. Enklu recently won Startup to Watch at AWE2025 and launched a collaboration with Snap, showcasing their platform on the next generation of AR glasses. With Snap planning a 2026 consumer launch, the hardware race is about to heat up again. But Enklu is already ahead of the curve, focusing not on the devices themselves, but on distribution, content and infrastructure that will define what AR looks like in the real world.

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UpRounds are companies in our portfolio that are raising new funding rounds at higher valuations. Our goal is to simply connect interested parties to these great companies. Simple as that.

CarbonBridge
Vertical: Climate Tech
Description: CarbonBridge has a proprietary carbon-negative and cost-competitive process to create green methanol from methane and CO2 for sale B2B as fuel or chemical. CarbonBridge is raising a $6M seed round.
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Vycarb
Vertical: Climate Tech
Description: Vycarb is developing permanent, low-cost, and fully-measured carbon capture, removal, and storage solutions using water and minerals. Vycarb is raising a $5M seed round.
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